Conscious Capitalism, Inc. became a formal organization until 2010, but a lot happened both before and after then. Below is a chronological history of the Conscious Capitalism movement:


1984: R. Edward Freeman publishes Strategic Management: A Stakeholder Approach

1995: Muhammad Yunus uses the term “socially conscious capitalist enterprise” for the first time in an Atlantic Monthly article


2005 (January): FLOW (Freedom Lights Our World) is founded by John Mackey and Michael Strong with the purpose of “liberating the entrepreneurial spirit for good.”® The founding team of Michael Strong, Philomena Blees, and Jeff Klein jointly led 3 projects under FLOW:

  1. Peace Through Commerce
  2. Accelerating Women Entrepreneurs
  3. Conscious Capitalism

2005 (September): Patricia Aburdene publishes Megatrends 2010: The Rise of Conscious Capitalism

2005 (October): John Mackey debates Milton Friedman and T.J. Rodgers in Reason Magazine

2007 (February): Raj Sisodia and David Wolfe publish Firms of Endearment

2007 (August): John Mackey publishes a white paper titled, “Conscious Capitalism: Creating a New Paradigm for Busines”

2007 (October): First gathering of thought leaders at The Crossings in Austin, TX to discuss how to grow this movement

2008 (June): John Mackey partners with Sounds True to release “Passion & Purpose” audio program

2008 (October): The first Catalyzing Conscious Capitalism Conference was held with 120 individuals in attendance (would later be renamed the CEO Summit)

2009: FLOW’s projects are reorganized under 2 divisions:

  1. Conscious Capitalism Alliance to carry on the Conscious Capitalism project. Within this division, there were three different “groups” with different visions for Conscious Capitalism. One group was interested in an academic institution. Another group wanted an alliance of businesspeople. Yet another group wanted to invest in entrepreneurial projects aligned with CC.
  2. AWE Alliance to carry on the Peace Through Commerce and Accelerating Women Entrepreneurs projects.

2009 (March): John Mackey and Michael Strong publish Be The Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World’s Problems


2010 (January): FLOW, Conscious Capitalism Alliance and Conscious Capitalism Institute merged to create Conscious Capitalism, Inc. Jeff Klein remained a Board member and Rand Stagen was named Chairman of Conscious Capitalism, Inc.

2011: Doug Rauch becomes CEO of Conscious Capitalism, Inc.

2012 (January): John Mackey and Raj Sisodia publish Conscious Capitalism: Liberating the Heroic Spirit of Business

2012 (May): The first Conscious Capitalism Chapter launches in Australia

2014: Jeff Klein passes away, leaving a tremendous gap not only in CCI, but in the world.

2016: Alexander McCobin becomes co-CEO and Conscious Capitalism, Inc. opens its office in San Francisco, CA.