Conscious Capitalism: Liberating the Heroic Spirit of Business
John Mackey & Raj Sisodia
“People are most fulfilled and happiest when their work is aligned with their own inner passions. Personal passion, corporate purpose, and business performance all go together.”
“Conscious businesses think caringly, creatively, and strategically about the environment. They consider it one of the company’s key stakeholders and treat it with the same respect and attention they give to the others."
“Purpose-driven motivation is intrinsic motivation and is far more effective and powerful than extrinsic financial incentives.”
“Conscious leaders are usually strong individuals who possess exceptional moral courage and are able to withstand constant scrutiny and criticism from those who view business in a more traditional and narrow manner."
“Together we create our future reality, so we should do so consciously, collaboratively, and responsibly."