Professor of Global Business, Babson College
Co-founder & Co-Chairman, Conscious Capitalism, Inc.
Dr. Raj Sisodia is one of the thought leaders of the Conscious Capitalism movement globally. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose is considered a foundational work in explaining the precepts and performance implications of pursuing a conscious approach to business. It was named one of the best business books of 2007 by several organizations, including Amazon.com. Raj has an MBA in Marketing from the Bajaj Institute of Management Studies in Mumba, India, and a Ph. D. in Marketing & Business Policy from Columbia University. In 2003, he was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was recently chosen as one of ten “Outstanding Trailblazers of 2010” by Good Business International, and one of 2010’s “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America.
Dr. Sisodia has published seven books and over 100 academic articles. His book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, CNBC and numerous other media outlets worldwide. Dr. Sisodia was Chairman and Co-Founder of adAlive, Inc., a VC-financed company in Waltham, MA. He has consulted and taught executive programs for numerous companies, including AT&T, Nokia, Walmart, POSCO, McDonalds, Ericsson, Siemens, Sprint, Tata, Kotak Mahindra Bank, Volvo, KPMG, IBM, Price Waterhouse, Ernst & Young, and Southern California Edison. A frequent and popular keynote speaker, Dr. Sisodia has made nearly 300 presentations on Conscious Capitalism at leading universities, corporations, non-profits and other organizations around the world. He currently serves as a member of the Board of Directors at Mastek, a publicly traded IT services company based in Mumbai, India.