OUR AMBASSADORS
DR. RAJENDRA SISODIA
Chairman and Co-Founder, Conscious Capitalism
Institute and
Professor of Marketing, Bentley University
Dr. Raj Sisodia is one of the thought leaders of the Conscious Capitalism movement globally. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose is considered a foundational work in explaining the precepts and performance implications of pursuing a conscious approach to business. It was named one of the best business books of 2007 by several organizations, including Amazon.com. Raj has an MBA in Marketing from the Bajaj Institute of Management Studies in Mumbai, India, and a Ph. D. in Marketing & Business Policy from Columbia University. In 2003, he was cited as one of "50 Leading Marketing Thinkers" and named to the "Guru Gallery" by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was recently chosen as one of ten "Outstanding Trailblazers of 2010"" by Good Business International, and one of 2010's "Top 100 Thought Leaders in Trustworthy Business Behavior" by Trust Across America.
"The search for meaning is changing expectations in the marketplace, and in the workplace. Indeed, we believe it is changing the very soul of capitalism."
Dr. Sisodia has published seven books and over 100 academic articles. His book The Rule of Three: How Competition Shapes Markets was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Boston Globe, CNBC and numerous other media outlets worldwide. Dr. Sisodia was Chairman and Co-Founder of adAlive, Inc., a VC-financed company in Waltham, MA. He has consulted and taught executive programs for numerous companies, including AT&T, Nokia, Walmart, POSCO, McDonalds, Ericsson, Siemens, Sprint, Tata, Kotak Mahindra Bank, Volvo, KPMG, IBM, Price Waterhouse, Ernst & Young, and Southern California Edison. A frequent and popular keynote speaker, Dr. Sisodia has made nearly 300 presentations on Conscious Capitalism at leading universities, corporations, non-profits and other organizations around the world. He currently serves as a member of the Board of Directors at Mastek, a publicly traded IT services company based in Mumbai, India. He is also on the Board of Trustees of Conscious Capitalism Inc.
Resources from dr. Rajendra sisodia
Interviews
CNBC-TV18
“Holistic brand building: Marketing guru Raj Sisodia's mantra”
The acclaimed guru of marketing speaks not about marketing but about his other passion: Conscious Capitalism.
GULF NEWS
“Dr. Raj Sisodia, the conscious capitalist”
A majority of companies are spending more on marketing than they used to, but getting less out of it, says Dr Raj Sisodia, author and academic.
THE ECONOMIC
TIMES OF INDIA
“They reject the idea of any kind of exploitation in pursuit of selfish goals”
These companies exist for a higher purpose than making money. This makes them a living organism with a heart and spirit, rather than an impersonal, soulless money-making machine. They are built on a foundation of love, not fear, as many companies are.
DNA INDIA PAPER
“Conscious Capitalism has society as primary target”
The founding director of the Centre for Marketing Technology and an associate professor at Bentley College in Waltham, Massachusetts, US, Rajendra Sisodia is the man behind the 'Conscious Capitalism' movement.
GOODBCASTS PODCASTS
“Interview with Raj Sisodia”
Raj reveals how profits result from the higher purpose behind a product.
AUTHOR'S GLOBE
“Conscious Capitalism: Interview with Dr. Raj Sisodia”
"Business as usual will not work because people have changed, & also because our collective sense of urgency about the need for radical change has never been stronger."
Videos
Road to Conscious Capitalism
Raj Sisodia imparts the Gyaan Part two.
Road to Conscious Capitalism
Raj Sisodia imparts the Gyaan.
Road to Conscious Capitalism
How to embark on the road to Conscious Capitalism
Articles
California Management Review
"Conscious Capitalism: A Better Way
to Win"
Vol. 53, No. 3, Spring
Journal of Indian Business Research
"Doing Business in the Age
of Conscious Capitalism"
1(2-3), pp. 188-192
REFERENCES AND RESOURCES
FEATURED BOOKS
Firms of Endearment: How World Class Companies Profit from Passion and Purpose
The Rule of Three: Surviving and Thriving in Competitive Markets
Tectonic Shift : The Geoeconomic Realignment of Globalizing Markets
Does Marketing Need Reform?: Fresh Perspectives on the Future
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More Than a Movement
Conscious Capitalists are enthusiastic advocates for free markets, entrepreneurship, competition and voluntary trade. They recognize that capitalism thrives in environments that foster property rights, freedom to contract, and the rule of law. And, they are aware that trust, compassion, collaboration, and value-creation are essential elements of healthy, functioning economies.
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